GLOBAL ECHO AI大学生国际传播英语能力大赛

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background:var(--blue-soft);border:1px solid rgba(33,104,232,.16);padding:8px 13px;border-radius:999px;

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border-right:1px solid #E7F0FB;white-space:nowrap}.sk-rich-doc .spec-tbl tr:nth-child(even) td:first-child{background:linear-gradient(150deg,#EAF4FF,#DFEDFD)}.sk-rich-doc .spec-tbl td:last-child{color:var(--ink);font-weight:800}.sk-rich-doc .spec-tbl tr:hover td:last-child{color:var(--blue-ink)}.sk-rich-doc .org-panel{margin-top:13px;border-radius:var(--r-sm);padding:15px 13px;

background:linear-gradient(150deg,#EAF3FF,#DCECFE);

border:1px solid rgba(255,255,255,.9);box-shadow:0 6px 16px -12px rgba(18,64,132,.55);

display:flex;align-items:center;justify-content:center;gap:20px;flex-wrap:wrap;

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border:1.5px dashed rgba(33,104,232,.55);background:rgba(255,255,255,.72);

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transition:transform .45s var(--ease),border-color .45s var(--ease)}.sk-rich-doc .org-panel:hover .org-seal{transform:rotate(-6deg) scale(1.05);border-color:rgba(33,104,232,.8)}.sk-rich-doc .org-seal i{font-style:normal;font-family:var(--mono);font-size:7px;letter-spacing:1.1px;line-height:1;opacity:.9}.sk-rich-doc .org-seal b{font-family:var(--disp);font-size:15px;font-weight:800;line-height:1;letter-spacing:.6px}.sk-rich-doc .org-btn{display:block;margin-top:10px;padding:11px 12px;border-radius:var(--r-sm);text-align:center;

font-size:12.5px;font-weight:700;letter-spacing:.3px;color:#fff;text-decoration:none;

background:linear-gradient(135deg,#1B4B8F,#2168E8);

box-shadow:0 10px 22px -14px rgba(18,64,132,.9);

transition:transform .32s var(--ease),box-shadow .32s var(--ease)}.sk-rich-doc .org-btn:hover{transform:translateY(-2px) scale(1.012);box-shadow:0 18px 30px -16px rgba(18,64,132,.95)}.sk-rich-doc .org-note{margin-top:10px;border-radius:var(--r-sm);padding:10px 12px;

font-size:11.5px;line-height:1.75;color:var(--ink-2);

background:rgba(246,251,255,.85);border:1px solid rgba(220,231,246,.95)}.sk-rich-doc .org-note b{color:var(--ink)}.sk-rich-doc .rows{margin-top:14px;display:flex;flex-direction:column;gap:8px}.sk-rich-doc .row{display:flex;align-items:flex-start;gap:10px;font-size:12.5px;line-height:1.7;color:var(--ink-2);

padding:9px 11px;border-radius:var(--r-sm);background:rgba(244,250,255,.86);border:1px solid rgba(255,255,255,.9);

transition:transform .32s var(--ease),box-shadow .32s var(--ease),background-color .32s var(--ease)}.sk-rich-doc .row:hover{transform:translateX(4px) scale(1.012);background:#fff;box-shadow:0 12px 24px -16px rgba(18,64,132,.65)}.sk-rich-doc .row .n{font-family:var(--mono);font-size:10.5px;font-weight:500;color:var(--blue-ink);background:rgba(33,104,232,.10);

border-radius:7px;padding:2px 7px;flex:0 0 auto;margin-top:1px}.sk-rich-doc .row b{color:var(--ink)}.sk-rich-doc .subhead{display:flex;align-items:center;justify-content:center;gap:8px;margin-top:16px}.sk-rich-doc .subhead i{font-style:normal;font-size:12px;line-height:1;color:var(--blue-ink);opacity:.55}.sk-rich-doc .subhead span{font-size:15px;font-weight:800;letter-spacing:1.4px;color:var(--ink)}.sk-rich-doc .rows-2{display:grid;grid-template-columns:1fr 1fr;gap:8px}.sk-rich-doc .rows-2 .row{padding:9px 10px;font-size:12px}.sk-rich-doc .steps{margin-top:14px;display:flex;flex-direction:column;gap:9px}.sk-rich-doc .step{position:relative;padding-left:20px;font-size:12.5px;line-height:1.7;color:var(--ink-2)}.sk-rich-doc .step::before{content:"";position:absolute;left:3px;top:8px;width:7px;height:7px;border-radius:50%;

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让世界，听懂你说的中国主办单位参赛对象赛程安排考试内容奖项设置费用说明常见问题联系我们

赛事目的：聚焦国际传播 · 跨境广告 · 跨文化对外叙事场景。发掘具备国际传播语言能力的青年人才，为广告、外宣、跨境传播行业储备后备力量。

🗓️ 报名时间即日起 - 2027.1.10

⏱️ 最近一场考试 2026.10.31

🖥️ 考试形式线上机考 · 100分

🏛️

主办单位

中国广告协会国际传播工作委员会

OFFICIAL CAA SERIES

前往主办单位官网 · china-caa.org

权威背书：赛事依据中国广告协会下发的《关于举办“GLOBAL ECHO AI 国际传播系列大赛”的通知》设立，本届为系列赛中的英语能力赛道。

🎓

参赛对象及组别

—— 参赛对象 ——

01 全国各类普通高等学校（含本科院校、高职高专院校）在校大学生，专业不限。

02 对此感兴趣、旨在实现自我提升的社会人士（须年满 18 周岁）。

—— 组别划分 ——

A 组 · 英语、翻译、商务英语等相关专业背景（含已毕业社会人士）。

B 组 · 非英语类专业的在校大学生，及不具备英语类专业背景的社会人士。

🗓️

赛程安排

三场考试时间可选，任选一场参加；三场考试中仅可参加一场。

STEP 01 · 报名即日起 — 2027 年 1 月 10 日

STEP 02 · 考场安排报名完成后统一安排线上考场，三场考试时间如下：

2026.10.31 第一场考试

2026.12.06 第二场考试

2027.01.10 第三场考试

STEP 03 · 获奖公布最晚考试结束后 5 个工作日

📝

考试内容与形式

考试内容

试题涵盖五大模块，全部为客观单项选择题，重点考查英语基础传播素养。

📘 MODULE 01 国际传播词汇

跨文化传播语境下的高频词汇与固定表达。

🔍 MODULE 02 涉外文本辨析

对外文稿中的用词、语气与逻辑关系判断。

🌐 MODULE 03 海外传播语境用语

面向海外受众的表述习惯与语境适配。

✍️ MODULE 04 跨境传播文案规范

广告与传播文案的规范表达与合规用词。

✅ MODULE 05 中式对外表达正误甄别

判断中式直译是否会造成理解偏差。

线上机考 · 限时闭卷

考试形式｜线上统一机考

作答方式｜限时闭卷作答

作答设备｜支持手机或电脑作答

全程在监控环境下完成，成绩由系统自动评阅并结合人工复审考试监控视频，最晚于每次考试结束后 5 个工作日内公布。

🏆

奖项与证书

—— 参赛选手 ——

一等奖 100–90分

二等奖 89–80分

三等奖 79–70分

优秀奖 69–60分

认真完成比赛但未达到优秀奖分数线的选手，可获得参赛证明。证书发放具体安排以大赛官网后续通知为准。

—— 指导教师 ——

指导学生参赛并获得奖项的教师，可获「优秀指导教师」。

—— 样图展示 ——

📘

费用说明

为编制赛事配套辅导学习资料，酌情筹集 49 元/人的辅导材料费，用于配套题库、学习资料编撰，同时兼顾线上平台技术支撑相关支出。

请参与者知悉，参赛须年满 18 周岁、自愿报名，完成付费即代表认可本收费标准。

说明：纸质证书申领另需支付 0.01 元订单生成费用，该费用不包含在 49 元内。

退费规则 —— 什么情况能退、什么情况不能退 +

可退费

所报场次报名截止前、且未进入考试页面的，可申请全额退还 49 元辅导材料费；

同一考生重复支付，或重复报名相同场次的，重复部分可申请退还。

不可退费

所报场次考试已开始或已结束的；

已进入考试页面，或已下载配套辅导资料的。

其它事项 —— 报名方式、信息真实性、考试提醒 +

报名方式

院校统一报名：由所在院校统一组织、集中提交报名信息；

信息真实性：报名所填姓名、院校、证件等信息须真实准确，因信息不实导致的参赛、评奖或证书问题由本人承担。

💬

常见问题，点一下就展开

Q1 我不是英语专业，还能报名吗？

能。全国各类普通高等学校（含本科院校、高职高专院校）在校大学生专业不限；社会人士须年满 18 周岁即可报名。非英语专业报 B 组。

Q2 A 组和 B 组怎么选？会影响评奖吗？

按自身专业背景选：英语、翻译、商务英语等相关专业报 A 组，其余报 B 组。各赛事、各场次、各组别均独立评奖，评选结果互不影响。

Q3 三场考试都要参加吗？

无需全部参加。参赛者可在三场考试中自主选择任意一场参加，需注意三场考试只能参加一场。

Q4 考试用什么设备？手机可以吗？

可以。线上统一机考、限时闭卷作答，支持手机或电脑作答。

Q5 多久能查到获奖情况？怎么评的？

考试成绩由系统自动评阅，并结合人工复审考试监控视频；获奖情况最晚于每次考试结束后 5 个工作日公布。

Q6 没拿到奖项会有证明吗？

会。认真完成比赛但未达到优秀奖分数线的选手，可获得参赛证明。证书发放的具体安排及相关事宜以大赛官网后续发布的通知为准。

Q7 怎么报名？有几种方式？

两种：院校统一报名（由各高校相关院系或学生社团统一组织，集中提交报名信息）；个人自主报名（通过大赛官方平台自行注册并完成报名）。

📞

联系我们

咨询老师沈老师 · 18920901601

竞赛通知 QQ 群 · 1019271125

组委会 QQ · 1282966721

答疑时间工作日 9:00 — 18:00

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